Branding
RETHERUN BRAND IDENTITY
Developed a full visual identity including logo, color palette, and branding assets. Built a cohesive style that reflects the company’s mission and values.
Year :
2022
Industry :
Fashion
Client :
Suffy Rudman
Project Duration :
2 months
OVERVIEW :
RetheRun is a luxury resale brand specializing in pre-loved designer fashion, including clothing, shoes, and accessories. Their mission is to give designer pieces a second life while keeping style at the forefront. I partnered with RetheRun to shape their visual identity from the ground up and support their launch across digital and physical platforms.
MY CONTRIBUTIONS :
Logo and Brand Identity: Designed the official RetheRun logo, which became the cornerstone of their branding and was later showcased in their flagship location at The Address inside American Dream Mall.
Social Media: Created Instagram layouts and posts that reflected a polished, luxury resale aesthetic. I also managed posts and Stories, featuring new arrivals and available inventory to keep the audience engaged and support sales.
Content Creation: Helped photograph incoming inventory for the website, ensuring products were presented clearly, authentically, and in a way that conveyed luxury.
Launch Support: Collaborated with the team to bring the brand to life during their first in-person store opening. Seeing the logo displayed in-store elevated the sense of legitimacy and excitement around the brand.
IMPACT :
Through a cohesive brand identity, RetheRun established itself as a credible and stylish player in the luxury resale market. The brand visuals I developed helped create trust, supported sales growth, and made the transition from digital to physical retail seamless.
More Projects
Branding
RETHERUN BRAND IDENTITY
Developed a full visual identity including logo, color palette, and branding assets. Built a cohesive style that reflects the company’s mission and values.
Year :
2022
Industry :
Fashion
Client :
Suffy Rudman
Project Duration :
2 months
OVERVIEW :
RetheRun is a luxury resale brand specializing in pre-loved designer fashion, including clothing, shoes, and accessories. Their mission is to give designer pieces a second life while keeping style at the forefront. I partnered with RetheRun to shape their visual identity from the ground up and support their launch across digital and physical platforms.
MY CONTRIBUTIONS :
Logo and Brand Identity: Designed the official RetheRun logo, which became the cornerstone of their branding and was later showcased in their flagship location at The Address inside American Dream Mall.
Social Media: Created Instagram layouts and posts that reflected a polished, luxury resale aesthetic. I also managed posts and Stories, featuring new arrivals and available inventory to keep the audience engaged and support sales.
Content Creation: Helped photograph incoming inventory for the website, ensuring products were presented clearly, authentically, and in a way that conveyed luxury.
Launch Support: Collaborated with the team to bring the brand to life during their first in-person store opening. Seeing the logo displayed in-store elevated the sense of legitimacy and excitement around the brand.
IMPACT :
Through a cohesive brand identity, RetheRun established itself as a credible and stylish player in the luxury resale market. The brand visuals I developed helped create trust, supported sales growth, and made the transition from digital to physical retail seamless.
More Projects
Branding
RETHERUN BRAND IDENTITY
Developed a full visual identity including logo, color palette, and branding assets. Built a cohesive style that reflects the company’s mission and values.
Year :
2022
Industry :
Fashion
Client :
Suffy Rudman
Project Duration :
2 months
OVERVIEW :
RetheRun is a luxury resale brand specializing in pre-loved designer fashion, including clothing, shoes, and accessories. Their mission is to give designer pieces a second life while keeping style at the forefront. I partnered with RetheRun to shape their visual identity from the ground up and support their launch across digital and physical platforms.
MY CONTRIBUTIONS :
Logo and Brand Identity: Designed the official RetheRun logo, which became the cornerstone of their branding and was later showcased in their flagship location at The Address inside American Dream Mall.
Social Media: Created Instagram layouts and posts that reflected a polished, luxury resale aesthetic. I also managed posts and Stories, featuring new arrivals and available inventory to keep the audience engaged and support sales.
Content Creation: Helped photograph incoming inventory for the website, ensuring products were presented clearly, authentically, and in a way that conveyed luxury.
Launch Support: Collaborated with the team to bring the brand to life during their first in-person store opening. Seeing the logo displayed in-store elevated the sense of legitimacy and excitement around the brand.
IMPACT :
Through a cohesive brand identity, RetheRun established itself as a credible and stylish player in the luxury resale market. The brand visuals I developed helped create trust, supported sales growth, and made the transition from digital to physical retail seamless.